What are QR codes?

QR codes are matrix barcodes, arranged in a pattern, containing information. This might be a URL (website address), a piece of text, or other data.

QR stands for Quick Response, allowing users to access information at very high speeds. These codes have become mobile-friendly ways to point people in the offline space to online resources.

They're just starting to be used here in NZ. Ask us who the early adopters are.

How many Smartphones are there currently ?

Globally, there are more mobile phones in the world than TVs and PCs combined. Not all of them can access the internet, but this changing rapidly. Mobile technology is changing the way we interact, and QR codes takes this interaction to another level.

Where do QR codes come from?

Originally from Japan.

How many people use them?

In Japan, up to 50 million people daily. The rest of the world is catching on fast. See our case studies

What’s so revolutionary about QR codes?

No typing, no searching, no waiting. Bypass Google. Just scan and go. There are endless possibilities for connecting brands with consumers

Where can I use QR codes?

Anywhere and everywhere – you’re only limited by your own imagination. A few examples are: business cards, advertising in all forms, programs, flyers, you name it. See the page 'How QR codes help business'

Can anyone make a QR code?

Yes, a standard non-designer or unbranded code can be made by anyone, and it’s completely free and open source.

How do I download a QR code reader?

Many phones already have them built in. If not, it’s an easy, free download. We recommend i-nigma. Otherwise, check with your applications store or service provider. 

What phones are capable of supporting a QR code reader?

Any Smartphone

How do I scan a QR code? Can you show me?

Point your phone's camera towards the QR code when your QR reader application is active. It will automatically read the code then connect online.

What’s a designer QR code?

One that is branded, and has the brand logo or corporate identity within the design – that still scans on the top 10 global QR reader systems.

Who invented Designer QR codes?

It’s actually a Kiwi invention, by an expat living in Tokyo. SET QR and SET QR NZ is a Kiwi run and owned company, operating globally from places you wouldn’t expect.

Why have designer QR codes?

Instead of a simple matrix of black and white modules, you can now incorporate your brand logo into the design.

This customises the look of the QR code to ensure brand ownership, whilst keeping the core function of the code intact. It does not replace the brand. It exists alongside it as a call-to-action.

See our case studies

Why are QR codes being hailed as a major new marketing revolution?

For many reasons. Here are the main ones:

• your website can configure itself accordingly whether it’s being accessed from a mobile or from a PC
• quantify the response rate to your QR code – no matter where it is, or what it’s for.
• if your website is properly configured, you can track an extraordinary amount of information about the website visitors including visits, geography, incoming source, browser and operating system statistics.
• this therefore allows you a ton of information about your potential customer, and leads directly to potential client data. It’s a marketing department’s dream.
• everything becomes trackable and measurable.