What are QR codes?
QR codes are matrix barcodes, arranged in a pattern, containing information. This might be a URL (website address), a piece of text, or other data.
QR stands for Quick Response, allowing users to access information at very high speeds.
These codes have become mobile-friendly ways to point people in the offline space to online resources. Think of them as a bridge – anywhere in the offline world, to anywhere in the online world.
How many Smartphones are there currently ?
Globally, there are more mobile phones in the world than TVs and PCs combined. Not all of them can access the internet, but this changing rapidly. Mobile technology is changing the way we interact.
Where do QR codes come from?
Originally from Japan.
How many people use them?
In Japan, up to 50 million people daily. The rest of the world is catching on fast. See our case studies
What’s so revolutionary about Custom QR codes?
No typing, no searching, no waiting. Bypass Google. Just scan and go.
There are endless possibilities in tracking and analytics, security, marketing and data applications – but for most, the primary function is simply for connecting brands with consumers and vice versa.
Where can I use QR codes?
Anywhere and everywhere that you need a bridge between the real world and the online world – you’re only limited by your own imagination. Certain situations require caution, see our guidelines 'here'
Can anyone make a QR code?
Yes, a standard non-designer or unbranded code can be made by anyone, and it’s completely free and open source.
How do I download a QR code reader?
Many phones already have them built in. If not, it’s an easy, free download. We recommend Optiscan, Bakodo, Scan and Neoreader. Otherwise, check with your applications store or service provider.
Please note, there are hundreds of QR readers in App stores, with a wide variation of standards depending on regions – as we cannot marshal their quality, we cannot guarantee that our custom codes will scan on every single one.
What phones are capable of supporting a QR code reader?
How do I scan a QR code? Can you show me?
Point your phone's camera towards the QR code when your QR reader application is active. It will automatically read the code then connect online.
What’s a designer QR code?
One that is branded, and has the brand logo or corporate identity within the design – that still scans on the top 10 global QR reader systems.
Who invented Designer QR codes?
Why have designer QR codes?
Instead of a simple matrix of black and white modules, you can now incorporate your brand logo into the design.
This customises the look of the QR code to ensure brand ownership, whilst keeping the core function of the code intact. It does not replace the brand. It exists alongside it as a call-to-action.
See our case studies
Why are QR codes being hailed as a major new marketing revolution?
For many reasons. Here are the main ones:
- your website can configure itself accordingly whether it’s being accessed from a mobile or from a PC
- quantify the response rate to your QR code – no matter where it is, or what it’s for.
- if your website is properly configured, you can track an extraordinary amount of information about the website visitors including visits, geography, incoming source, browser and operating system statistics.
- this therefore allows you a ton of information about your potential customer, and leads directly to potential client data. It’s a marketing department’s dream.
- everything becomes trackable and measurable.